​Paula Machado

YMCA of Central Florida- Orlando, FL - Communications Manager           06/21-Present

• Manage multiple high-level projects simultaneously and work well cross-functionally both internally and with external stakeholders to enhance the Y’s community-wide impact as a leading nonprofit

• Develop a consistent cadence of materials for public relations, community partner and board communications

• Develop and manage detailed calendar of all communication plans for all Y audiences and channels; prioritize and manage communication projects to ensure effective implementation within deadlines

• Monitor, analyze, and report metrics, preparing regular updates of effectiveness and recommending messaging solutions to enhance the Y reputation as a leading nonprofit

• Assist in the development and coordination of crisis management and communications plans and processes working with all internal stakeholders (Marketing, Human Resources and C-Suite)

 

Fire Ant Communications-Orlando, FL- Founder                                            11/18-09/21

• Acted as Project Manager for international press events managing domestic & international media with focus in LATAM

• Built strong relationships with key corporate and trade press and important industry groups

• Worked with managers and business units to determine event budgets and managed expenses to that budget

• Produced, shot, wrote, and edited creative content in both English & Spanish

• Wrote press releases, media advisories, talking points in both English & Spanish

• Bilingual Voice Over and On Camera talent for video and audio productions

 

Spectrum News 13-Orlando, FL- Hispanic Beat News Reporter                   10/17-11/18

• Produced, shot & edited news stories in both English & Spanish for 24-hour newscast

• Developed and built relationships with community leaders and elected officials to gather story ideas

• Special coverage included: Puerto Rican influx in Central Florida after Hurricane Maria, Venezuela’s crisis effect on Central Florida, elections in Latin America

• Wrote and edited stories to be published on station’s news website

• Used social media platforms as tool to inform audience of news stories as they happened

 

InfoMás-Orlando, FL- News & Entertainment Anchor/Reporter                  06/13-10/17

• Produced, shot & edited news stories in both Spanish & English for 24-hour newscast

• Distinguished coverage includes: Pulse Massacre, Hurricane Matthew, Irma & Maria, 2016 Elections

• Produced and hosted bi-weekly magazine-style show "Revista"

• Filled-in anchor for 24-hour Spanish newscast

 

Walt Disney World-Orlando, FL- Public Relations                                               06/12-6/13

• Produced editorial content for social media channels, generating interaction with global audience


• Hosted international and local media to increase product awareness

• Produced photo sessions with international celebrities; content distributed to global media


• Produced entertainment segments for worldwide media (US, Mexico, Brazil, Peru, Argentina, etc.)

• Partnered with Events and Productions team to orchestrate press events from start to finish

 

Univision WVEN- Orlando, FL-Noticias Univisión Florida Central                 01/09-12/10

• Social media reporter and reporter for WNUE Mega Fest interviewing international celebrities


• Launched first Facebook page for Noticias Univision Florida Central establishing station’s presence on social media platforms

• Covered 2010 World Cup from Spain for Univision Orlando’ s Facebook page creating original video content