​Paula Machado

YMCA of Central Florida- Orlando, FL - Communications Manager           06/21-Present

• Manage multiple high-level projects simultaneously and work well cross-functionally both internally and with external stakeholders to enhance the Y’s community-wide impact as a leading nonprofit

• Develop a consistent cadence of materials for public relations, community partner and board communications

• Develop and manage detailed calendar of all communication plans for all Y audiences and channels; prioritize and manage communication projects to ensure effective implementation within deadlines

• Monitor, analyze, and report metrics, preparing regular updates of effectiveness and recommending messaging solutions to enhance the Y reputation as a leading nonprofit

• Assist in the development and coordination of crisis management and communications plans and processes working with all internal stakeholders (Marketing, Human Resources and C-Suite)

Fire Ant Communications-Orlando, FL- Founder                                            11/18-09/21

• Acted as Project Manager for international press events managing domestic & international media with focus in LATAM

• Built strong relationships with key corporate and trade press and important industry groups

• Worked with managers and business units to determine event budgets and managed expenses to that budget

• Produced, shot, wrote, and edited creative content in both English & Spanish

• Wrote press releases, media advisories, talking points in both English & Spanish

• Bilingual Voice Over and On Camera talent for video and audio productions

Spectrum News 13-Orlando, FL- Hispanic Beat News Reporter                   10/17-11/18

• Produced, shot & edited news stories in both English & Spanish for 24-hour newscast

• Developed and built relationships with community leaders and elected officials to gather story ideas

• Special coverage included: Puerto Rican influx in Central Florida after Hurricane Maria, Venezuela’s crisis effect on Central Florida, elections in Latin America

• Wrote and edited stories to be published on station’s news website

• Used social media platforms as tool to inform audience of news stories as they happened

InfoMás-Orlando, FL- News & Entertainment Anchor/Reporter                  06/13-10/17

• Produced, shot & edited news stories in both Spanish & English for 24-hour newscast

• Distinguished coverage includes: Pulse Massacre, Hurricane Matthew, Irma & Maria, 2016 Elections

• Produced and hosted bi-weekly magazine-style show "Revista"

• Filled-in anchor for 24-hour Spanish newscast

Walt Disney World-Orlando, FL- Public Relations                                               06/12-6/13

• Produced editorial content for social media channels, generating interaction with global audience


• Hosted international and local media to increase product awareness

• Produced photo sessions with international celebrities; content distributed to global media


• Produced entertainment segments for worldwide media (US, Mexico, Brazil, Peru, Argentina, etc.)

• Partnered with Events and Productions team to orchestrate press events from start to finish

Univision WVEN- Orlando, FL-Noticias Univisión Florida Central                 01/09-12/10

• Social media reporter and reporter for WNUE Mega Fest interviewing international celebrities


• Launched first Facebook page for Noticias Univision Florida Central establishing station’s presence on social media platforms

• Covered 2010 World Cup from Spain for Univision Orlando’ s Facebook page creating original video content

2021 University of Central Florida 30 Under 30

2017 Society of Professional Journalism Breaking News

2015 Employee of the Quarter Bright House Networks


2014 Borikén Award TV Reporter of the Year


2012 La Prensa’s 2012 Outstanding Female Youth Leader

2011 RTDNA Carole Simpson Scholar


2011 HACU NASCAR/Wendell Scott Award


2011 HSF Wachovia Wells Fargo Foundation Scholarship

2011 NAHJ Ford Blue Oval Scholarship


2010 NAHJ Ruben Salazar Scholarship Recipient


2010 NAHJ “Tell us your story” Contest Winner

Paula Machado

machadopaula13@gmail.com

Licenses & Certifications

Diversity, Equity & Inclusion in the Workplace Certificate

University of South Florida, 2021

Florida Public Relations Association - Vice President of Membership                      08/20-Present

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Hispanic Heritage Scholarship Fund of Metro Orlando - Board Member                 01/19-12/22​

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American Cancer Society - Spokesperson                                                                         11/18-11/20

National Association of Hispanic Journalists (NAHJ)-Region Director                      08/16-08/18​

Feed and Fortify Community Organization - Secretary                                                 01/15-6/16

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